III. Development and Promotion of Online Business Platforms

Suzhou Cosc Marine Machinery Co., Ltd. holds that the development of e‑commerce cannot be separated from the development, publicity and promotion of online business service platforms. In the current era of fierce e‑commerce competition, there remains a substantial gap between emerging e‑commerce platforms such as cross‑border online shopping platforms and mainstream e‑commerce players including Alibaba and JD.com. An analysis of such gaps points to the following major reasons.

First, mainstream e‑commerce platforms such as Alibaba and JD.com enjoy higher market recognition and larger market shares. Having entered the e‑commerce sector at an earlier stage, these mainstream platforms undoubtedly boast stronger brand influence and a larger user base.

Second, mainstream e‑commerce players possess notable economic advantages. E‑commerce shopping festivals such as “Double 11” and “Double 12” have gained widespread public awareness. These platforms even take the lead in mainstream advertising scenarios such as Spring Festival Gala sponsorship and football‑related marketing. This means that terminal logistics operators will face intensified competition when venturing into e‑commerce. Therefore, if terminals are determined to enter the e‑commerce sector, their self‑built logistics‑oriented business services must give full play to inherent logistics strengths, take price and quality as core competitiveness, scale up publicity efforts, and gradually enhance competitiveness through market mechanisms.

At present, mainstream trading platforms such as Taobao and JD.com generate annual transaction volumes reaching several trillions of yuan. Supported by abundant liquid capital, some domestic e‑commerce enterprises are even expanding from commercial operations into the financial sector. Compared with these mainstream e‑commerce giants, traditional terminals have relatively weak liquid capital reserves.

Third, mainstream e‑commerce platforms have formidable publicity capabilities. Against the backdrop of intensifying competition in domestic and international terminal logistics, competition and opportunities coexist amid the era of big data, “Internet Plus” and e‑commerce. Suzhou Kaoske Marine Machinery Co., Ltd. believes that traditional terminal‑logistics enterprises can keep pace with the times and embrace a brighter future only by broadening their horizons, learning and applying advanced technologies, improving core competitiveness, and meeting challenges through innovation.